01 · Logo
The wordmark and grid mark
Primary logo with clear space, plus the on-light and on-dark lockups.
Clear space is the height of one grid cell on all sides. Do not place the logo on busy imagery or recolor the wordmark.
02 · Color
Palette
The full brand palette. Blue leads; sky, wheat, and crimson are accents that stay secondary to the partner logos beside them.
Websites need a few colors the print guide doesn't cover: a light fill for tag and chip backgrounds, a clear white for text on dark sections, and standard states for success, errors, and caution notices so visitors always know what's happening. These seven values extend the brand palette to cover those roles. Where a brand color already fits — Fire for errors, Jayhawk Yellow for rating stars — we use it. Where there's no brand equivalent, we sourced from the KU Brand Center. Please confirm or adjust before they are applied to the site.
03 · Typography
Type faces & scale
Halyard Display for headings (H1–H4), Halyard Text for body and UI. Font loading pending Adobe Fonts kit confirmation.
Where research meets real-world learning
Practical tools for educators and families
Behavior interventions often begin with strong momentum. Schools dedicate time to professional development and early progress is encouraging.
Headings: Halyard Display (Adobe Fonts). Body: Halyard Text (Adobe Fonts). Hanken Grotesk loads as fallback where the kit isn't active.
Body sizes stay ≥16px per NN/g readability guidance; sets draw on the Material 3 type scale, Refactoring UI's hand-picked scale, and the classic 1.25 modular ratio. Fluid values use clamp() (360→1280px), matching how Kadence ships its global sizes.
04 · Buttons
Button styles
Pill buttons with a colored dot. Solid for primary actions, outline for secondary, white on blue backgrounds.
Uppercase is applied with CSS (text-transform), so the underlying text stays normal-case and readable for screen readers.
05 · Tags & labels
Chips
Compact, rounded chips. Topic tags use wheat, audience uses blue, soft pale-blue is for status like Free. A card carries one topic chip plus, optionally, an audience chip.
Wheat = Topic · Blue = Audience · Pale = status/cost.
06 · Cards
Image-free, by design
No product thumbnails — text-in-image photos compete with the card text and rarely read well. Every card is text-only with a faint ten-frame watermark (the logo's square geometry) as its only decoration. One primary topic chip per item; resources also show one primary audience and the partner (logo when there is one, else text). No price on cards.
Why Behavior Interventions Stall in Year Two
What sustains coaching and data routines past the launch year.
Early LiteracySix-Minute Assessments, Explained
How play-based IGDIs fits into a busy week.
LiteracyFrom Research to Monday Morning
Turning literacy findings into classroom routines.
07 · Page components
The most-used building blocks
The reusable blocks that assemble into pages, built with Kadence Pro. Headings sit flush left on a single content edge. The full set lives in the pattern library.
Featured Resources
CW-FIT Teacher Kit
The physical materials a teacher needs to run CW-FIT in the classroom: a timer, point cards, lesson posters, and reinforcement supplies.
The CW-FIT Teacher Kit contains everything needed to run the program in a single classroom: a timer, point cards, lesson posters, and reinforcement supplies.
Early Communication Indicator (ECI)
A play-based, six-minute language progress-monitoring measure for infants and toddlers, with administration training for early-childhood teams.
The ECI is a play-based general outcome measure that tracks expressive communication growth in infants and toddlers during a naturalistic play interaction.
Successful behavior systems are not sustained through enthusiasm alone. They rely on consistent reinforcement, coaching, and shared expectations over time.
Johnathan Weber, University of KansasWhy Behavior Interventions Stall in Year Two
What sustains coaching and data routines past the launch year.
Early LiteracySix-Minute Assessments, Explained
How play-based IGDIs fits into a busy week.
LiteracyFrom Research to Monday Morning
Turning literacy findings into classroom routines.
Articles carry no featured image. Each card gets its design from the topic chip and the brand grid-mark, whose single dot rotates blue → sky → wheat → crimson. Partner shows as a logo when there is one, else text.
No on-site checkout: paid items link out to KU's uStore (TouchNet); free downloads capture an email; services route to a quote form embedded on the page. All four use the same solid blue button — the only difference is the label and destination.